About us
Lovable software, happy teams
We started with a simple idea: to build a company that customers and employees would love
A different type of high-growth SaaS company
We are champions of the Bootstrap Movement — purpose-driven, self-reliant, and dedicated to creating real customer and team value
Aha! is a very different type of high-growth SaaS company. We are self-funded, fully remote, and have no sales team. And we are highly profitable — surpassing $100M in annual recurring revenue in early 2022. We aspire toward a world of lovable software built by happy teams. Today, more than 700,000 product builders at many of the world's best-known companies trust our software to build a better future.
Our vision has never wavered. We believe that the companies that succeed in today's dynamic markets are the ones that lead with a bold mission and connect strategy to their work. And the most value comes when teams work together. This takes discipline and requires a goal-first approach, thoughtful prioritization, and cross-functional planning. Our products, services, and partners help companies transform old, inefficient ways of innovating into a fresh approach.
Everyone enjoys getting meaningful work done. We want you to (re)discover your joy for work — that sense of confidence, impact, and swagger that makes you say, “I’ve got this.” Aha! helps teams be their best and be happy.
Learn about our company
Learn about our products
Lovability in action
Many people would say that love and business make an odd pairing. We have been fortunate to find that the opposite is true. Customer and employee love is a metric we track at Aha! — because it is a real measure of engagement and business performance.
We take a human-centered approach and reject the growth-at-all-costs mentality that is standard for so many SaaS companies today. Our focus is on building mutually beneficial relationships with everyone we work with. The Aha! way is definitely unconventional, but we know it works.
