Reimagine the way you build software

The Aha! suite covers every step of the product development lifecycle so teams can create real value — for customers and the business

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Value Chain


Everything you need

Use our suite of world-class tools to imagine, plan, build, and deliver lovable software

Product-Suite overview -  ROADMAPS

Roadmap your way to success

Set brilliant product strategy. Then, define exactly what needs to get done and when based on product value. Build visual roadmaps to showcase your plans and report on progress.

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Product-Suite overview - IDEAS

Expand customer feedback

Crowdsource ideas in a central place. Gather qualitative and quantitative feedback, then analyze trends by company or segment — so you can prioritize what to build based on potential revenue.

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ID - suite overview - notebooks

Build a product knowledge hub

Bring notes and whiteboards together in one tool to create and collaborate on product concepts. Get inspired with more than 100 templates designed by product experts to showcase your best thinking.

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ID - Suite overview - Develop

Streamline agile development

Healthy engineering teams achieve more. Choose your methodology — scrum, kanban, or Scaled Agile Framework® — and partner closely with product management to deliver real value at a sustainable pace.

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See why more than 700,000 product builders use Aha! software

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Why customers love Aha! software

Complete solution
Set strategy, crowdsource ideas, spark creativity, prioritize features, share roadmaps, manage releases, and plan development in one system.
Value-based approach
Measure and prioritize new functionality based on its potential value — at every stage of the product development lifecycle.
Customize everything
Create an integrated workflow that matches the way your product development team works — no matter what methodology you use.
Collaborate effectively
Bring the entire product development team together — so everyone can easily align on plans, priorities, and progress to achieve greatness.
Security-first
Keep your product development data protected. We offer one of the most secure and high-performance enterprise SaaS environments available.
Talk to an expert
Our Product Success team has deep knowledge of our software, real-world product development experience, and is super responsive.